Until a few years ago, young parents thought about kids’ clothing and shoes as a functional need. There was a desire to dress their kids fashionably but no accessibility as the world of fashion belonged to men and women. Department stores, operating mostly in tier 1 cities, offered a narrow range of selection, style, and quality to the shoppers. With the growth in the number of kids’ fashion brands, this gap in the fashion landscape has been addressed. By offering consumers the latest trends in sub-categories they didn’t have access to in the past, brands have created categories that never existed.
Kids Fashion
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